Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. Musings from someone who sees stories everywhere.

Sunday, March 11, 2012

fashion photography as art


Fashion photography as art? Meaning those inane airbrushed images of models in clothes which nbody will every wear in real life? I always thought of fashion photographs as a marketing and publicity tool, glossy stylised images to make viewers drool or gape over people and situations light years away from real life concern. To me they were aids to escapist tendencies, entertaining images to pass idle time.

Viewing Norman Parkinson's iconic fashion plates from six decades ago gave me a fresh perspective. Norman Parkinson was the original innovator. He took fashion photography from formal studios out into the fresh air. Exotic locales from Africa and Asia formed the backdrop for many of his iconic images. Dashes of humour, touches of the absurd made his images unique. He managed to balance multiple effects and pull of an aesthetically pleasing whole. Imagine a dainty model in high fashion clothes posing beside a cow, or a snake charmer intently guiding his snake to dance! Spectacular backdrops weren't a must for his shoots. Some images are shot in blank London alleyways or nest to a rustic barn in the English countryside. Only Parkinson could carry off such ideas.

Later fashion photographers have by and large merely carried on with the concepts pioneered by Parkinson.
My detailed article can be read in Sunday Herald

4 comments:

Pradeep said...

Interesting, Moni. Well, it's quite a specialized field. I am too interested in photography. Love to take nature.

Nowadays, with quite advanced cameras, people like me, who have an interest, can venture into this area where only professionals were seen.

monideepa sahu said...

Hi Pradeep. Really enjoyed viewing your photos on various themes, especially some from your North East tour.

photographers UAE said...

I love these senior pictures!Very unique and beautiful. They have sure come a long way since I had mine taken!! I've to say that your blog post are very informative.

monideepa sahu said...

Thanks for dropping by, 'photographers'. And yes, old truly is gold in the case of these photographs